Kiwi

The challenge

To celebrate KIWI's centenary year in the UK, the No.1 shoe care brand in the world.

To educate, raise awareness and demonstrate the extensive KIWI product range in a highly involving and fun way.

The solution

i2i faces went on the road with highly arresting giant shoes with shoe shine benches and large banners.

Hit squads targeted high footfall locations in city centres, high streets, railway stations and offices.

The Shoe Shine Crew engaged with the audience, shined shoes and educated consumers on the KIWI range.

A holiday prize to New Zealand was offered to provide data capture.

Achieved fantastic response from consumers, exceeding client expectations and targets.