Philips Gifting Roadshow

The challenge

Philips wished to demonstrate their range of grooming products to shoppers in retail environments during the busy pre-Christmas sales period.

Philips wanted a fully trained Roadshow Team with fantastic demonstration and selling skills who could encourage consumers to stop, interact and appreciate the Philips brand.

To drive immediate sales in major retailers, including Boots, Argos and John Lewis.

The solution

Interactive brand experience and demonstration Gifting roadshow, promoting a range of 8 Philips grooming products.

Live demonstrations throughout the day, themed to each product category.

Philips compere was carefully selected to engage, attract and inspire shoppers to interact with the roadshow team.

Brand Ambassadors encouraged hands-on consumer trial using bespoke sampling pods.

Free professional Gift Wrapping Service was offered by specially trained roadshow staff for purchasers of Philips goods.

Trained sales staff were also sited within key stockists, increasing listngs, store exposure and driving sales.